Mental Performance Consulting & Coaching
Take Your FREE 3-minute Mental Performance Assessment
See how ready you are to level up your game.
At the highest levels, it’s not your talent that makes the difference, it’s your mindset. Whether you are an aspiring collegiate athlete or on your way to the pros, your mental game can be the difference between good and great.
In just a few minutes, you’ll get a custom readiness score showing how prepared you are to:
- Stay composed under pressure
- Stay consistent when it counts
- Unlock the next level of your performance
At the end, you’ll get instant access to the 4A Method PDF—our proven framework to help athletes anchor their identity, align their habits, adapt under pressure, and advance with purpose.
Unlock Mental Performance: Expert Coaching to Elevate Focus, Build Leadership, Gain Athletic Confidence
Whether you are looking for ongoing support, targeted one-on-one coaching, or program-wide consulting, our services are designed to meet athletes and teams where they are.
From affordable monthly memberships to in-depth private sessions and customized team packages, each option gives you direct access to experienced mental performance coaches and consultants who understand the unique demands of competition.
No matter which path you choose, you will gain the tools, strategies, and mindset needed to perform with confidence, adapt under pressure, and keep progressing toward your goals.
Personal
$34/month
Affordable sports psychology & mental performance support for any athlete. Monthly membership for ongoing access to a personal mental performance coach. Stay focused, confident, and ready all season long.
What You Get :
- Direct line access with 24-hour response time to your coach
- Audio/Video messages delivered straight to your phone for real-time guidance
- Monthly performance tips sent to your inbox
- Instant priority access to the Valiance team for mental health care—no waitlist—plus $100 off your first intake
Best for athletes who want affordable, consistent access to mental performance coaching.
Premier
$200/hour
Private, high-impact sports psychology coaching tailored to your season, goals, and challenges.
What You Get :
- Individualized Intake Assessment
- Direct line access with 24-hour response time to your coach
- Weekly personalized 60-minute sessions
- Priority scheduling to fit your training and competition calendar
- Monthly performance tips sent to your inbox
- 4x calls per month with teammates, coaches, parents, or support staff as needed
- Instant priority access to the Valiance team for mental health care—no waitlist—plus $100 off your first intake.
Best for athletes ready for deep, personalized coaching and faster results.
Performance
Custom Pricing
Mental performance consulting for teams, clubs, and athletic programs—integrating sports psychology, leadership, and culture-building into your program.
What You Get :
- Collaborative strategic planning with leadership teams to enhance development and culture
- Behind-the-scenes player development support (confidence, leadership, resilience)
- Co-created performance measures to track athlete progress
- Custom workshops, presentations, and education for players, parents, and staff
- Ongoing consultative access for your program’s biggest challenges
- Culture, mission, and values alignment to unify your vision
Best for teams and programs looking to embed sports psychology and leadership development into their culture.
The 4A Method™ – Valiance’s High Performance System
Better Humans Make Better Athletes
Every athlete we work with, whether in our $34/month membership, private coaching, or team consulting, benefits from our 4A Method™.
Developed from over a decade of experience with high performing athletes and professionals, this identity-first system combines sports psychology, mental performance coaching, and real world insights from the highest levels of competition.
The 4As help you:
- Anchor in your identity so your confidence is not tied to wins or stats
- Align your habits with your goals for consistent performance
- Adapt when pressure, setbacks, or change hits
- Advance toward meaningful goals that keep you motivated season after season
We have seen the 4A Method help athletes recover faster from injury, sustain confidence, rediscover their “why,” stay composed in championship moments, and connect their performances to who they are as people.
Looking for Team or Group Training?
If you want to bring mental performance coaching directly to your athletes, coaches, or leadership team, our customized workshops deliver skills, strategies, and shared language that can transform performance and culture.
Workshops can be delivered in person or virtually and tailored to your needs. Topics often include:
Overcome Overthinking
Overthinking doesn’t improve performance, it gets in the way. This workshop gives athletes the tools to quiet mental noise and lock in when it counts. Learning to manage internal distractions can make the difference between feeling stuck and feeling in control. Whether it’s before a game, during high-pressure moments, or after a tough play, this session helps athletes shift from overthinking to intentional action.
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Managing High Expectations & Coping with Pressure
This workshop helps athletes learn how to perform under pressure, manage expectations, and maintain a healthy balance in their sport and life. This session is designed for athletes navigating high-performance environments who want to feel more grounded and in control.
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How to Build and Sustain Confidence
Confidence isn’t something you either have or don’t, it’s something you build over time.
This workshop helps athletes understand what real confidence looks like and how to strengthen it through routines, mindset, and preparation. Confidence is one of the most powerful tools athletes can carry with them into every performance, and this session teaches them how to access it in high-pressure moments.
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Advocating for Yourself as a Student Athlete
Knowing how to speak up, lead, and advocate for yourself builds trust and presence on and off the field.
Navigating team dynamics, communication, and expectations can be tricky. This workshop equips student-athletes with the tools to effectively communicate, self-advocate, and build healthy, productive relationships within their sports environment.
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How to Support Your Student Athlete
Parents and caregivers play a powerful role in shaping how athletes experience their sport.
This workshop is designed for parents who want to better understand how to support their student- athletes’ mental game, personal growth, and ability to advocate for themselves both on and off the field. Knowing when to lean in and how to advocate with your athlete can make a lasting impact.
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Our work shops are interactive, practical, and built to leave athletes and coaches with tools they can use immediately.
Frequently Asked Questions
Do I have to be struggling to work with you?
No. Many of our athletes are already performing at high levels but want to stay sharp, prepare for the next level, or build resilience for the challenges ahead. Mental performance coaching is about growth as much as it is about overcoming setbacks.
How soon will I notice results?
Some tools and strategies can help right away, while deeper changes require consistent effort. Most athletes notice positive shifts within the first month of applying what they learn.
Can I work with you if I’m already seeing a therapist or trainer?
Yes. We often collaborate with other professionals in your corner to make sure your mental skills, physical training, and recovery all work together toward your goals. Some of our clients even work with our licensed therapists on staff.
Do you work with parents or coaches too?
Absolutely. Supporting the athlete’s environment is a key part of sustained success. We can involve parents, coaches, or support staff in sessions or offer separate guidance when needed.
How do I get started?
The fastest way is to take our free 3-minute Mental Performance Assessment. You’ll get your personalized results and a free 4A Method™ Starter Kit to help you start building your mental edge today.
What’s the difference between mental performance coaching and counseling?
Counseling focuses on mental health concerns, emotional challenges, and overall well being. Mental performance coaching focuses on building skills like confidence, focus, and resilience to improve performance in sport and life. Some athletes choose to work with both — we can help you decide what’s right for you.
How does mental performance coaching benefit a program or team?
It gives athletes shared tools and language for handling pressure, building confidence, and staying connected to their goals. For teams, this can improve communication, leadership, and consistency in high-stakes situations.
Why is it important to learn about mindset?
Your mindset shapes how you train, compete, and recover from setbacks. By learning how to manage your thoughts, focus your attention, and adapt under pressure, you can turn your mental game into a competitive advantage.